The Big Issue & LinkedIn: Raising Profiles

The Big Issue, a street newspaper, and LinkedIn, a professional networking platform, collaborated in the UK to enable Big Issue vendors to regain their income online.

Campaign Details

Brand: The Big Issue/LinkedInAgency: FCB InfernoCountry: United Kingdom

Why is This Work Relevant for Creative Strategy?

The Big Issue gives homeless and vulnerably housed people the means to earn a legitimate income by selling its magazine...