The Big Idea

This is a study of the world's first 'smart' exhibition where everything is controlled by the visitors who are encouraged to create big ideas for themselves.
Author: Not credited
Agency: Citigate SMARTS 

Scottish Awards 2001

The Big Idea

The best visitor attraction campaign ever invented 

Summary

Citigate SMARTS was commissioned to develop a launch strategy for The Big Idea a new visitor attraction in...