The Best Laid Plans: Insights from the APG Creative Strategy Awards 1993-2007

This paper outlines key findings from gold-winning entries to the Account Planning Group's biennial Creative Strategy Awards between 1993 and 2007, and is based upon the APG's recently published book of these entries, The Gold Standard.

The Best Laid Plans: insights from the APG Creative Strategy Awards 1993-2007

Introduction

Since the foundation of the discipline under Stephen King and Stanley Pollitt, account planning has become an integral part of almost every advertising campaign....

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