The benefits and problems of consistent currencies

Paper given at the International Media Research Society's seminar in Bordeaux, September 2002. Discusses the present and future of media research, and complains of a lack of new ideas.

The benefits and problems of consistent currencies

Neil ShepherdSmith

With the cynicism that is an inevitable consequence of old age and time spent working in Media Research, I have observed, and indeed may even have pointed out occasionally, that, in...