The beginning - the impact of 3G on consumer loyalty
Bruce Bogle, Theano Anastasopoulou and David Walker
With major expenditure on 3G licenses by various network suppliers and massive R&D costs incurred by hand-set manufacturers, it is vital for key market players to optimise 3G strategy.
the beginning?
The impact of 3G on consumer loyalty, churn and spend at
launch
David Walker
Theano Anastasopoulou
andBruce BogleResearch International
Introduction
In
February 2000, the telecoms sector was an extraordinary European success story
and regional...
