The beginning - the impact of 3G on consumer loyalty

With major expenditure on 3G licenses by various network suppliers and massive R&D costs incurred by hand-set manufacturers, it is vital for key market players to optimise 3G strategy.

the beginning?

The impact of 3G on consumer loyalty, churn and spend at launch

David Walker Theano Anastasopoulou andBruce BogleResearch International

Introduction

In February 2000, the telecoms sector was an extraordinary European success story and regional...