The Bayesian Revolution in Marketing Research

David G. Bakken

This paper describes the paradigm shift that has been occurring in the statistical analysis of marketing data over the past 10 years.

The Bayesian Revolution in Marketing Research

David G. BakkenMarketing Science and Advanced Analytics, Harris Interactive, United States

INTRODUCTION: INFERENCE IN MARKETING RESEARCH

We may not admit to it, but we in the market research industry are engaged...

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