The Balvenie Single Malt Scotch Whisky: Quest For Craft

Sireenah Michlovich, Jerry Stifelman

The Balvenie, a whisky brand, launched a digital series in the USA to appeal to younger consumers seeking personal and cultural development.

Campaign details

Brand: Balvenie Brand owner: William Grant & Sons Ltd Entrant company: Quaker City MercantileIdea creation: In house Market: United States Sector: Spirits & liquors Media channels:Content marketing, Social media, Radio & audio, Programmatic...

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