The Balvenie Single Malt Scotch Whisky: Quest For Craft

Sireenah Michlovich, Jerry Stifelman

The Balvenie, a whisky brand, launched a digital series in the USA to appeal to younger consumers seeking personal and cultural development.

Campaign details

Brand: Balvenie Brand owner: William Grant & Sons Ltd Entrant company: Quaker City MercantileIdea creation: In house Market: United States Sector: Spirits & liquors Media channels: Content marketing, Social media, Radio & audio, Programmatic display Budget: 3 - 5 million

Executive summary

The Balvenie has been perfecting the craft of whisky making for nearly 130 years and, throughout that period, has remained fascinated by the creative processes, often-obsessive human attributes and deep intrinsic values that elevate something from great to exceptional. That...

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