Campaign details
Brand: Balvenie Brand owner: William Grant & Sons Ltd Entrant company: Quaker City MercantileIdea creation: In house Market: United States Sector: Spirits & liquors Media channels: Content marketing, Social media, Radio & audio, Programmatic display Budget: 3 - 5 million
Executive summary
The Balvenie has been perfecting the craft of whisky making for nearly 130 years and, throughout that period, has remained fascinated by the creative processes, often-obsessive human attributes and deep intrinsic values that elevate something from great to exceptional. That...