Campaign details
Brand: Twitch, AudibleAgency: In-houseMarket: Australia
Executive summary
To celebrate and promote its range of Australian Audible Original titles, Audible partnered with livestreaming service Twitch to tap into the heart of the Twitch experience, transforming audiobook and podcast listening from a solo activity to an interactive community experience.
Market background and objectives
To drive awareness for its audiobook best-sellers and local podcast titles, Audible Australia partnered with Twitch to create a branded community that not only spoke to a hard-to-reach audience but also demonstrated new ways to engage with Audible and its content, breaking...