The Audible Live Club: A Twitch twist on a classic book club

Audible, an audio book brand, partnered with livestreaming service Twitch to promote its range of Audible Original titles in Australia.

Campaign details

Brand: Twitch, AudibleAgency: In-houseMarket: Australia

Executive summary

To celebrate and promote its range of Australian Audible Original titles, Audible partnered with livestreaming service Twitch to tap into the heart of the Twitch experience,...