The ASP Technology Revolution

This paper examines exciting opportunities for improving traditional interviewing and focus group methodologies using the Application Service Provider (ASP) model, in which software applications are offered in a hosted environment.

The ASP Technology Revolution

The impact on market research

Cam DavisManager, Market Research and Competitive Intelligence, ASP Hosted Applications Solutions, Nortel Networks, Canada.

INTRODUCTION

In the last few years, the new world economy has spawned a...