The Art and Science of Producing Successful Complex Events

Jodi Wolf

The author describes the roles and responsibilities of a professional events management company with reference to conferences and road shows that the author's company has organised.

The Art and Science of Producing Successful Complex Events

Jodi Wolf Paulette Wolf Events & Entertainment, Inc

'To have ideas, one must have imagination.
To express ideas, one must have science.'
Robert Henri
The Art Spirit

Having a fabulous idea is useless if you don't have the ability to execute it. A visual artist understands this principle, knowing that historic perspective, experience, and inspiration all contribute to a successful body of work.

The same principle applies to producing events of a complex nature....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands