The art and science of marketing

Philip Almond

In this article, Diageo marketing director Philip Almond talks to Judie Lannon about his career in marketing and how the culture, values and consumer focus of Diageo has made the company one of the world's great brand organisations.

The art and science of marketing

Philip AlmondDiageo

JUDIE LANNON: How did you get into marketing? Did you train for it, or was it a vocation or did you just fall into it?

PHILIP ALMOND:I suppose you could say I fell into it. I went to the Careers Service...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands