The Art And Science Of Consumer Segmentation
Mary Stewart-Hunter OMDMichaela Bergenthal Sony Electronics
Market segmentation projects often get a bad press. Although criticism should act as a deterrent, the prize for achieving a segmentation...
Mary Stewart-Hunter OMDMichaela Bergenthal Sony Electronics
Market segmentation projects often get a bad press. Although criticism should act as a deterrent, the prize for achieving a segmentation...
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