The ARF Asks: Is a Global Holistic Metric Possible?

Geoffrey Precourt

Holistic measurement is the subject of intense interest for all constituencies in the communications industry globally.

The ARF Asks: Is a Global Holistic Metric Possible?

Geoffrey PrecourtWARC Online

Standing in the face of a single-source holistic cross-media holistic media metric are not just competing services but also conflicting standards and practices in a global...

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