The AMAI system of classifying households by socio-economic level

This paper aims to inform marketers and researchers interested in Mexico's market about how the Mexican Association of Research and Public Opinion Agencies (AMAI) has dealt with the problem of defining a common ground where all parties involved (research, advertising and media agencies, along with advertisers) talk the same language in terms of socio-economic levels.

The AMAI System Of Classifying Households Bu SocioEconomic Level

The experience of Mexico and its comparison with Brazil and Argentina

Adrian Villegas CarrascoPulso Mercadolgico

Introduction

Mexico's marketing research environment at the moment of AMAI's...