The Alternative Hotel Group: Golf Your Way

This case study, from the DMA Awards 2010, tells how The Alternative Hotel Group’s launched a premium golfing brand called DeVere Club.

The Alternative Hotel Group: Golf Your Way


CLIENT • The Alternative Hotel Group

THE TEAM • Nick Read, Daniel Hodgson, Chris Martin, Ross Keenleyside, Alex Wallace, Steve Grout, Bill McGeorge.Tim Lines, Carly Martell, Claire Cocks. Other contributor: The DeVere in-house design team.

WHAT IS WONDERFUL ABOUT THIS WORK? • We created a unique club concept that changes the way members play golf forever. We generated 1,724 Devere Club memberships and 700 five- and seven-day memberships in the first five months. Total revenues so far are £1,258,580 for an ROI of 7.4:1.


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