The Allstate Corporation: Our Stand campaign

Faced with increased competition from rivals such as Geico, long-time number two auto insurer, Allstate Corp chose to adjust its advertising strategy to re-establish its position in the marketplace.

The Allstate Corporation: Our Stand campaign

Ed Dinger

OVERVIEW

The Allstate Corporation, America's longtime number two auto insurer, faced new challenges in the 1990s when competitors such as GEICO and the Progressive Corporation blanketed television...