The All-New Golf 8 - Move Up To The Next Level

As a famous representative car of Volkswagen, Golf has brought a whirlwind to the automobile industry and become a classic since its release in 1974. Due to the impact of the epidemic, Golf 8 faced challenges during its launch in Taiwan. The brand hopes to expand its popularity and drive sales after the epidemic has stabilized.

Case details

Brand: VolkswagenBrand owner: VolkswagenMain agency: PHD TaiwanMain agency holding group: OmnicomSecondary agency: Yahoo TaiwanPut on the market: TaiwanIndustry: AutomotiveMedia Channels: Website/Microsite, Online Display Advertising, Online Video Advertising, Virtual & Augmented Reality (VR&AR)Budget: 100,000-250,000

Case Summary

Affected by the rise of the epidemic to the third level of alert, Golf 8 faced the challenge that the public could not physically appreciate the car and actually experience the 48V light oil electric power technology during its listing in Taiwan. Through the new...

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