The AI forecast: What CMOs need to know

With artificial intelligence rapidly redefining Web3.0 and accelerating technologies such as the metaverse, blockchain and NFTs, marketers must think big and act fast to close the gap in organisational capabilities.

Big gains for marketing are to be had as AI rapidly sweeps across the global economy of 2023 and beyond, redefining Web3.0 and accelerating all new technologies at scale, whether it be the metaverse, blockchain or NFTs.

It's not just hype, Totem founder Chris Baker said at the recent eTail Asia 2023 conference in Singapore, and senior marketers must “think big” to close the gap in organisational capabilities – and make it fast.

“AI is exploding in a million different directions and it is going to impact everything," said Baker.

"For marketers, there are incremental things around content. But beyond...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands