The agent's car The agent in the car

Since entering China 15 years ago, the brand image of the American national car brand Chevrolet has always been a small car and cheap, and has not inherited the profound SUV heritage and strong racing halo accumulated in the 110 years of its establishment in the United States. The image of "cost-effective car" has caused Chevrolet to be gradually marginalized by consumers. Brands urgently need to establish an SUV product label that is more value-conscious and more easily remembered by consumers, so as to stand out in the most competitive SUV market.

Since entering China 15 years ago, the brand image of the American national car brand Chevrolet has always been a small car and cheap, and has not inherited the profound SUV heritage and strong racing halo accumulated in the 110 years of its establishment in the United States. The image of "cost-effective car" has caused Chevrolet to be gradually marginalized by consumers. Brands urgently need to establish an SUV product label that is more value-conscious and more easily remembered by consumers, so as to stand out in the most competitive SUV market.

  • How to reverse Chevrolet's inherent image perception of...

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