The agency pitch process

Merry Baskin

New business pitches fell by over 20% in 2009, so agencies need to be competitive. Listen carefully to decipher what the client really wants/needs, and be prepared to distil vast amounts of information into a compelling idea.

Best practice: The agency pitch process

Merry Baskin

It's one of those urban myths that 'everybody seems to be pitching these days', when, in fact, the number of new business pitches fell by over a fifth in 2009.

The misperception perhaps arises from the fact that, while fewer pitches are being called, there are more agencies chasing every one that is. The net result is that there are fewer business growth opportunities for agencies of all disciplines, so when opportunity does come knocking, it's even more vital that your efforts count.

WHY PITCH?

Clients call pitches for a variety of...

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