The agency model is broken – but you can fix it
Chris Baker and Martin Handyside
The rise of digital technology has put paid to the traditional agency model. The future will need to be more diverse, with individual agency models better adapted to the individual needs of different advertisers.
The agency model is broken – but you can fix it
Chris Baker and Martin Handyside
The current 'one size fits all' commodity model is no longer fit for purpose. The future will need to be more diverse, with individual agency models better adapted to the...