The ageing population's threat to innovation: ten new strategies

As the number of young European adults declines as a percentage of the population, the business model that made consumer-goods companies rich in the twentieth century will collapse.

the ageing population's threat to innovation

Ten new strategies

Simon SilvesterYoung & Rubicam Europe, Middle East and Africa

It has always been easier to persuade someone with no existing loyalties to try a brand than to persuade someone with entrenched...

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