The Age of Innovation: Inductive vs Deductive Marketing

Roger Chiocchi

This is an analysis of the factors in the current business environment that is turning the packaged goods marketing paradigm on its head.

The Age of Innovation: Inductive vs Deductive Marketing

This is a fascinating analysis of the factors in the current business environment that are turning the packaged goods marketing paradigm on its head.  The speed of technological innovation, the acceleration of consumer adoption, power brands and power channels are just some of the trends that have converged to challenge the way marketing has traditionally been conceptualised and conducted.

Roger Chiocchi

Moores Law propels the semiconductor industry to new heights of computing power every eighteen months, driving the peaks and valleys of PC sales. Nike introduces a new shoe and footwear sales...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands