The Affiliate Sales Channel: cost Effective Customer Acquisition

Discusses the benefits for a brand marketer in using affiliate sales channels on the Internet (essentially, pay for performance), things to be careful of in choosing affiliates, and how it links with on-line branded advertising.

Here the Affiliate Sales Channel: Cost Effective Customer Acquisition

How to achieve real world direct sales in the online environment

Samuel R GeraceBe Free, Inc.

Advertising accountability has been the merchant's dream since 1905, when John Wannamaker,...