The Affiliate Sales Channel: cost Effective Customer Acquisition

Samuel R. Gerace

Discusses the benefits for a brand marketer in using affiliate sales channels on the Internet (essentially, pay for performance), things to be careful of in choosing affiliates, and how it links with on-line branded advertising.

Here the Affiliate Sales Channel: Cost Effective Customer Acquisition

How to achieve real world direct sales in the online environment

Samuel R GeraceBe Free, Inc.

Advertising accountability has been the merchant's dream since 1905, when John Wannamaker, the originator of the department store, said, 'I know that half of my advertising dollars are wasted, I just don't know which half.' With the advent of the Internet, a medium which is fundamentally accountable because it is interactive and allows consumers to respond directly to opportunities, that dream of making advertising accountable can be realized. However, the very things that make...

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