The Advertiser/Agency Selection Process

The author describes a new way to overcome the tedious first stages of selecting an advertising agency (in the USA) via the extensive database at www.agencyfinder.com

The Advertiser/Agency Selection Process

An innovative approach to finding a new agency

Charles G. MeystBusiness Partnering International, Ltd

1997 was another year of unrelenting pressure on corporate executives to deliver the ever higher earnings needed...