The ads of Super Bowl LVII: What we learned about the art of ad-making

This article looks at what factors contributed to the success of the top-performing Super Bowl LVII ads, and what marketers can expect to see more of in the future from ads in the big game.

Each year, the Super Bowl gives brands a unique opportunity to capture the nation’s attention and demonstrate their creative prowess, typically in 30 to 60 seconds. This year was no exception, and with TV ads costing a cool $7 million for a half-minute...

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