The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula

The purpose of this study was to investigate the diffusion of Internet communication into the curricula of advertising and public relations programs.
  

The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula

Terry DaughertyVanderbilt University and Bonnie B. ReeceMichigan State University

Introduction

As the Internet continues to evolve and...