The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula
Terry DaughertyVanderbilt University and Bonnie B. ReeceMichigan State University
Introduction
As the Internet continues to evolve and...
The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula
The purpose of this study was to investigate the diffusion of Internet communication into the curricula of advertising and public relations programs.
