The Ad Spend Outlook 2022/23: Impacts of The Economic Slowdown

James McDonald

A summary of WARC's latest global advertising investment forecasts for 2022 and 2023.

Don’t use the ‘R’ word

In its briefing note last month, the International Monetary Fund (IMF) stated that global economic activity had contracted in the second quarter of 2022 and, as a consequence, it had reduced its baseline outlookfor the year...

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