The global advertising economy has been experiencing two simultaneous shifts. The first is a weakening in traditional media outlets, which is part of the normal economic cycle; as mature markets have entered recession, emerging markets are still booming, resulting in worldwide growth, though at a lower level than before.
The ad economy is in the pocketbook of the beholder
There's a joke economists like to use to describe the differences among economic downturns. 'A recession', they say, 'is when you are out of work. A depression is when I am unemployed.' That...