The AAF Reinvents the Advertising Agency

Geoffrey Precourt

This article, by Geoffrey Precourt, WARC's U.S. Editor, discusses the future of advertising agencies, based on a panel discussion at the American Advertising Federation's National Conference 2009.

The AAF Reinvents the Advertising Agency

Geoffrey PrecourtWARC Online

For advertising agencies, the numbers are daunting:

  • In 2009, 43 percent of all US national advertising will be created in-house.
  • 91 percent of media agencies bypass the services of traditional...

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