The 7 deadly sins of brand bureaucracy

Describes 'the seven deadly sins of brand bureaucracy' that waste resources and dilute return on investment, and 'give branding a bad name'.

The 7 deadly sins of brand bureaucracy

David TaylorThe Brand Gym

Think back to the last meeting where branding issues were on the agenda. Some or even much of the discussion was likely to have been overintellectual and theoretical. Brows were furrowed...