The 65+ consumer: addressing specific needs enhancing communication

The Medicare Prescription Drug Improvement and Modernization Act of 2003 brought about a sweeping change in the U.S.

The 65+ consumer: addressing specific needs enhancing communication

Lance CollieProcter & Gamble Pharmaceuticals, United States

THE HISTORY

On December 8, 2003, President Bush signed into law the Medicare Prescription Drug Improvement and Modernization...

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