The 50- to 64-year-old market: not hard to please - just hard at work

Discusses how Deutsch Inc. recommends marketing to the 50-60 age group.

The 50- to 64- Year- Old Market

Not Hard to Please — Just Hard at Work

Cheryl GreeneDeutsch Inc.

Recently, numerous studies and articles have appeared complaining that people in the 50- to 64-year old age group feel ignored by marketers. Given the...