The 50- to 64-year-old market: not hard to please - just hard at work

Discusses how Deutsch Inc. recommends marketing to the 50-60 age group.

The 50- to 64- Year- Old Market

Not Hard to Please — Just Hard at Work

Cheryl GreeneDeutsch Inc.

Recently, numerous studies and articles have appeared complaining that people in the 50- to 64-year old age group feel ignored by marketers. Given the amount of advertising spending on anti-aging cosmetics, travel destinations, financial services, and pharmaceuticals, it's unlikely that they're being left out. Chances are that their lives are not being represented in a way that allows this group to recognize itself in the advertising. What's getting in the way? Our guess is that marketers are being seduced by...

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