The 4Cs of sustainability marketing in India

DDB Mudra Group’s Mehak Jaini looks at how Indian brands can ensure that the term “sustainable marketing” does not become an oxymoron.

This article is part of a Spotlight series on sustainability marketing in India. Read more

Is “sustainable marketing” the oxymoron of the decade? These two powerful words seem to be at loggerheads with each other.

On the one hand, sustainability would be...