The 30-second sweet spot – how to land an effective audio ad

Thirty-second audio ads represent a sweet spot for informing listeners and holding their attention, according to a study by analytics firm Veritonic and media company Audacy.

Thirty-second audio ads represent a sweet spot for holding attention and impacting consumers, a study of 2,400 audio listeners in the US has found.

Korri Kolesa, Chief Revenue Officer at research and analytics firm Veritonic, and Jenny Nelson, EVP, Marketing...