The 29% solution - Print's new priority

Dick Porter

The 29% of Americans who live in `rural' towns and shop in high-volume local superstores are the only remaining growth market and are Wal-Mart's core customers.

The 29% Solution – Print's New Priority

Dick PorterPublishing Group of America

ARE YOU PUTTING YOUR MONEY WHERE YOUR MARKET IS?

In the age of procurement, this question will transform marketing. When an educated business person not steeped in marketing...

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