2023 Overseas Marketing Outlook: Take the initiative to strengthen resilience

TikTok for Business

Despite the severe international situation, China's export trade still shows strong resilience; at the same time, overseas consumers' awareness of Chinese brands has also increased significantly. Under such a development prospect, more Chinese companies will be active in the overseas market, which also means that competition will become more intense. Overseas brands need to take the initiative to make good use of digital platforms such as TikTok for long-term construction.

This article is part of Spotlight China's latest series focusing on Chinese brands going overseas. Click to go to the topic page to read more about it.

WARC perspective: WARC’s 2022~2023 annual overseas Spotlight is temporarily closed, just as TikTok has just completed its first CEO week funded representative in the United States to attend a congressional hearing. The volume of its voice shows that this software, which cuts in with entertainment content and fresh gameplay, is of great importance to the lives of young people in the United States and around the world today; its advantages such as...

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