The 2023 outlook for Chinese brands going global: be proactive, boost resilience

Despite the severe international situation, China's export trade still shows strong resilience; at the same time, overseas consumers' awareness of Chinese brands has also increased significantly. Under such a development prospect, more Chinese companies will be active in the overseas market, which also means that competition will become more intense. Overseas brands need to take the initiative to make good use of digital platforms such as TikTok for long-term construction.

This article is part of Spotlight China's latest series focusing on Chinese brands going global. Click to go to the topic page to read more about it.

WARC perspective: WARC’s 2022~2023 annual overseas Spotlight is temporarily closed, just as TikTok has...

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