The 2010 Warc Prize: Approaches to Integration

David Tiltman

Integrated implementation was one of the key judging criteria of the Warc Prize and following the publication of the 2010 entries, David Tiltman examines the case studies for strong examples.

The 2010 Warc Prize: Approaches to Integration

David Tiltman Warc

The 2010 Warc Prize received more than 70 entries from 23 countries and 17 industry sectors. As part of the publication of Warc Prize entries, we will also examine the main trends exemplified by some of this year’s submissions, starting with approaches to innovation, integration (see below) and social media.

One of the most important ideas in current marketing, integration is also one of the hardest to put into practice.

Integrated implementation was one of the key judging criteria of the Warc Prize, accounting for...

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