This article looks at two highly successful multicultural marketing campaigns in the US. The first is from Comcast, the cable TV service, which developed a multimedia advertising platform aiming to eliminate the frustration many of its customers had with television subtitle boxes.
The 2009 ANA Multicultural Excellence Awards
INSIGHTS THAT INSPIRE
Comcast targets the Hispanic community with an integrated campaign based on eliminating the frustration of television subtitle boxes by Chris Warren
It's not uncommon for successful multicultural...