The 2003 MTV influential moviegoers study

This paper details the deep emotional connection young adults have with movies and the distinct actions, behaviors and attitudes involved in their movie selection process.

The 2003 MTV Influential Moviegoers Study

Elaine NefskyAudience Research, MTV Networks, United States

Matt CatapanoResearch & Planning, Audience Research, MTV Networks, United States

Mike GarrisonAudience Research, MTV Networks, United States

INTRODUCTION...