That's Brand Entertainment!
Neil Dawson TBWA\London.Mike Hall Hall & Partners
At the end of 2004, Lynx held a live music concert north of the Arctic Circle. Much of the site infrastructure was made of ice from the bar to the crowd barriers and...
That's brand entertainment!
Neil Dawson, TBWA\London, and Mike Hall, Hall & Partners, look at another area of ‘brand experience’ – brand entertainment, which they define as entertainment that would not have existed without the brand.
