That's brand entertainment!

Neil Dawson, TBWA\London, and Mike Hall, Hall & Partners, look at another area of ‘brand experience’ – brand entertainment, which they define as entertainment that would not have existed without the brand.

That's Brand Entertainment!

Neil Dawson TBWA\London.Mike Hall Hall & Partners

At the end of 2004, Lynx held a live music concert north of the Arctic Circle. Much of the site infrastructure was made of ice from the bar to the crowd barriers and...