Tharisa PLC: Building community & attracting investors through social media

Tharisa, the global mining company, built community and attracted investors through social media in South Africa.

"Mining accounts for up to 60% of I South Africa's exports, which is vital for the country's economy"

Brief Description of the Assignment

Global mining company Tharisa was in the process of expanding its communication platforms and requested a proposal for a social media strategy. Historically, its communications were mainly focused on regulations but the company wanted to establish a better way to create two-way communication with a wider audience, including members of the community within which it operates, as well as prospective investors.

Challenge presented

According to the 2021 Social Media Landscape report by Ornico and World Wide Worx,...

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