Thailand out-of-home share of spend to grow to 13% in 2023

Celeste Huang, Cinzia Petio

An overview of out-of-home (OOH) share of spend among key markets in 2023.

As OOH continues to make its recovery from covid-19, Thailand and Singapore are forecasted to lead in out-of-home (OOH) ad spend shares in 2023, as high as 13.1% and 10.1% respectively, according to WARC Media ad spend forecast.

฿16,2bn ($428,517) are expected to be spent on OOH advertising in 2023, making OOH the third biggest medium in terms of ad spend in Thailand, after premium video and social media. Thailand also leads in cinemacompared to the rest of the countries, which accounts for 5.5% of its total advertising spend. In Asia Pacific, Singapore and Malaysia...

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