Thai Life Insurance: Until We Meet Again

Sasipa Mongolnavin

Thai Life Insurance targeted parents with a campaign to reverse declining sales, increase penetration and defend market share.

Campaign details

Brand: Thai Life Insurance Brand owner: Thai Life Insurance Entrant company: OgilvyIdea creation: Ogilvy Bangkok Market: Thailand Sector: Insurance Media channels: Social media, Search marketing, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive...

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