Thai Life Insurance - Value Oneself by Caring for Others

There's not much harder in the insurance business than getting "first timers" to buy insurance. Yet by building on a unique, emotionally-charged positioning as the insurance company that understands the value of human life, Thai Life Insurance found a way to appeal to this tough target group in a way that generated better sales results than expected.

Thai Life Insurance – Value Oneself by Caring for Others

Campaign Title: Value Oneself by Caring for Others

Brand Name: Thai Life Insurance

Campaign Duration: Jan09-Jun09

Advertiser (Company Name): Thai Life Insurance Co.

Type of Product or Service: Insurance...

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