Thai Life Insurance - "Nam-Jai Thai" For Life

Three important factors were identified as contributing to the Thai Life Insurance campaign: "Social Architect", "Stem Cells" and "Nam-Jai" (literally translated as "Water-Heart" - 'Generosity without expecting anything in return').

Thai Life Insurance – "Nam-Jai Thai" For Life

Campaign Summary

This is a story of how the distinctive Thai brand, Thai life Insurance, performs beyond the conventional comfort zone. How corporate social responsibility captivates heart and soul of Thai society...

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