Thai Life Insurance - "Nam-Jai Thai" For Life

Three important factors were identified as contributing to the Thai Life Insurance campaign: "Social Architect", "Stem Cells" and "Nam-Jai" (literally translated as "Water-Heart" - 'Generosity without expecting anything in return').

Thai Life Insurance – "Nam-Jai Thai" For Life

Campaign Summary

This is a story of how the distinctive Thai brand, Thai life Insurance, performs beyond the conventional comfort zone. How corporate social responsibility captivates heart and soul of Thai society and inspires Thai people to ‘give life’. It proves that marketing passion and commitment with an insightful understanding of local culture and 360-degree communications can clearly manifest its strong commitment for the Thai people.

There are three important factors that play a major role and make this campaign happen.

Social ArchitectA person or an organization that...

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