TGI Global Consumer Barometer – Issue 36: For Recession Marketing, Think Thrifty

Marketers are using Global TGI to scrutinise the fine details of cautious shoppers' behaviour in 60+ countries.

Marketing to men
Marketing to youth
Purchase behaviour
Female lifestyles & attitudes
Marketing in a recession
Pricing strategy
Marketing budgets
Consumer decision making
Cultural influences & values
Strategy

For Recession Marketing, Think Thrifty

News headlines are no longer speculating about recession across global markets. With big players in finance either running for cover or getting swept away, the imminent rough times ahead are causing individuals to...

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