TGI Global Consumer Barometer – Issue 32: Prevention and Cure: Global Attitudes towards Health Care

Healthcare advertising has markedly grown in prominence over the last few years, and attitudes towards health and wellbeing are also changing.

Prevention and cure: global attitudes towards healthcare

It can sometimes seem as if we're bombarded with information about how to look after our health – including the lifestyle we should adopt and the products we should buy. Using the latest global research from TGI, we investigate the concerns consumers have about their wellbeing, the measures they are taking to stay in good health and their attitudes towards treatment.


Some of the most concerned consumers are in Africa and Asia; over 80% of Kenyans* and Indians** and 75% of people in Tanzania* say they really look after their health....

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