TGI Global Consumer Barometer – Issue 31: Homes and Property: The Global Picture

The structure of the home and property market varies greatly between countries. In nations such as Britain, Canada and New Zealand, property ownership stands at some 60%–70%, while in Hungary, for example, only 5% of the population are homeowners.

Homes and property: the global picture

It is often said that a man's home is his castle and from the latest worldwide research conducted by TGI it is clear that interest in home and property is very much a global phenomenon.


In recent years, the media spotlight has been firmly on the booming property market in some parts of the world. Affordability is a key issue; in highly developed markets such as Britain, New Zealand and Canada home ownership stands at only around 60 – 70% of the population, and a third to half of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands