TGI Global Consumer Barometer - Issue Twenty-Two: Soccer madness around the world

In the wake of the 2006 World Cup, this paper looks at how passionate consumers around the world are about football, and which mediums they use to keep up with the game.

Soccer madness around the world

With the 2006 World Cup almost upon us and excitement mounting across the globe, we take a look at just how ‘football mad’ consumers are (see Figure 1).

WATCHING ON THE BOX

In Europe, interest in the game is striking, with...